Do Wine Flaws Really Matter to Wine Consumers’ Intention to Purchase Wine—An Online Study
Purpose: Exploring antecedents of flawed wine purchase intention, this study attempts to assess consumer acceptance leading to the purchase or consumption of a flawed wine product as well as Slippery Elm build a profile of flawed wine consumers.Design/Methodology/Approach: A survey, from Amazon Mechanical Turk (Mturk) with 260 valid survey response